Facebook is the most popular Social Networking website on the Internet, and it offers unique opportunities for business. Facebook is not just for keeping tabs on friends, whiling away time when bored or just a way of getting your thoughts across. It can also be used as a highly effective business tool.
It is great for marketing your products, thehealthyadaptation building a personal brand and connecting with prospective customers.
But before you jump in, remember that Facebook is first and foremost a Social network/media. Most users are on Facebook to catch up with old friends, keep in touch, and just have a little fun.
These are really very simple tips, readmakedo so internet/network marketing geniuses give me some space; I want to address those that are starting out. Newbies will benefit most from these tips hopefully.
Here is a collection of tips to put to use if you are just starting out:
1. Your Online Biography
Complete the Information section of your Profile, lavelart and be sure to include your website address and other business information.
Casual friends may never dig into this information, but potential business associates/prospects may look here for more information before considering working with you. Several people have contacted me simply by viewing the info section of my profile.
And while it’s OK (encouraged) Hardrockhealth to share personal information like hobbies and interests, do keep in mind the privacy of your family, friends and associates.
While it may be fine to list yourself as married, you may not want to tell everyone the names of your young children or relatives.
Learn and Improve – look at other Facebook Profiles and Pages; what could you do to make yours more interesting to your prospects?
If done right, these can perform wonders. Several people have contacted me after viewing the info section of my profile. View mine here!
Facebook gives you a lot of controls to decide who sees what information.
For instance, you can set your profile so that everyone can see you enjoy skiing and swimming, but that only Friends can see your political preferences. Be mindful of posting information of friends and relatives, getaguard especially small children.
3. Profile Picture
Use an appropriate Profile Picture.
Some Facebook users choose amusing Profile Photos, like cartoon characters, animals, places or other things that suit their mood or personality at the time.
As a Business person, you need to be more professional. Now you don’t need a suit and tie or a professional headshot, but you do want to be recognized and present yourself well.
Upload business casual photos of yourself to reinforce your brand. View mine here for a visual confirmation of what I’m talking about.
‘No image’ is simply not allowed if you are at all serious. Why will you even want to do that?
Remember, the people you want to reach are people you want to do business with.
4. Post Quality Content
Post content that highlights your personal interests and areas of expertise. Facebook is all about sharing that which makes us our own, and your business does factor in. Just keep it balanced.
Post contents that people can identify with, they can comment on, they can ‘like’. Contents that they can think about and consider for an extended period of time.
Posting contents about how hungry you are, the colour of your shoes or the quarrel you just had does not qualify as quality.
5. Share Value
Share useful articles, notes and links to presentations and valuable resources that interest customers and prospects on your wall, to establish credibility.
6. Never ever Spam
An occasional business post to your Profile is OK, but spamming your profile or other users with business news is not.
Being passionate is OK, but no one wants to hear every little detail of someone else’s life business or personal.
Do not spam your audience with posts every day telling them how you can save them money and change their lives with your products.
Start off sharing information and links to articles to build credibility and when you do discuss your services and products personally with them, your audience is more likely to receive your message.
I have personally removed people from my friend lists never to accept their requests again. They posted trash on my wall. So be aware of people like me. J
Some will even go ahead to block you!
Please don’t spam!
7. Beware of Scams
Facebook is not beyond scams. People re-post things all the time, and they are not necessarily all good.
Some viruses have learned how to infiltrate user profiles and send out links all by themselves. Some users have had their profiles compromised by others seeking to impersonate them. Just like email, you should question every posted link and click cautiously.
There are some really nasty people out there.
8. Ask Questions
By asking questions, you can leverage the intelligence of the Facebook community. If you have certain people that you think know more than you do, send them a message.
I have asked questions before and I still do. I am constantly learning, so should you.
If you have questions, I’m available! Send me a message. I’ll reply as promptly as possible! Okay?
9. Know the Rules
Stay out of trouble by reading the Facebook rules to avoid getting kicked out of the network.
Oh…you don’t know that Facebook can close your account and send you packing? Well, they can! So read the rules and stay within the boundaries
Maybe I’ll highlight the most important ones in a soon coming post, but do your business a favour, understand the rules!
10. Have some fun… but keep it focused
By all means participate in the more personal venues Facebook has to offer; it helps keep your name out there and brings you closer to people.